2009 marca el 100th birthday of Heinz Ketchup en Canadá. Let’s celebrate by baking the Great Canadian Heinz Ketchup Cake, Debemos?

When I first came across this ketchup cake recipe, que se ha convertido en newspapers across Canada esta semana, I was afraid it was some weird Canadian food obsession, como las gomas de vino o seal flipper pie.

Pero no, el pastel de Gran salsa de tomate de Canadá parece haber sido dreamed up by Heinz’ PR people, who claim that this carrot cake-like confection is “unexpectedly red, perfectly spiced, and totally delicious.” Unexpectedly red — sí, que debería mover mucha más salsa de tomate.

Not that Heinz necessarily needs to sell more ketchup in Canada. The company reports that Canada is the world’s second largest per-capita consumer of ketchup, después de (at least according to Heinz) Finlandia!

Although Heinz first began producing ketchup in the U.S. de nuevo en 1876, its first plant in Canada didn’t open until 1909 in the southwestern Ontario town of Leamington, que ahora se anuncia como Canada’s Tomato Capital.

If you happen to be in Leamington in August, puede check out the town’s claim to tomato supremacy al Leamington Festival de Tomate. El evento de este año, which includes the ever-popular Tomato Stomp, runs from August 12-16, 2009.

Photo courtesy of Heinz Canada.