“When looking at the values and lifestyles of North American young adults ages 18-34, there is a clear line of division: the U.S.-Canada border.”

That’s according to Una revisión de los hábitos y valores de los adultos jóvenes de América del Norte, un nuevo estudio de Ipsos Canadá.

It found “marked differences between American and Canadian young adults when it comes to lifestyle decisions and values.”

Entre los resultados:

…cuidado de la salud, education and employment matters were rated as the top three issues in both countries.

Sin embargo, hubo large discrepancies in the degree of importance placed on other issues.

Por ejemplo, 73% of Canadians ages 18-34 rated the environment as important compared to 61% de los estadounidenses ages 18-34. Además, 65% of Americans ages 18-34 rated terrorism as important compared to less than half of Canadians ages 18-34 (44%)….

Los canadienses también fueron más propensos que los estadounidenses en el grupo de edad to report participating in recycling programs and regularly taking transit where available…

The study further reported:

“When we compare the lifestyles of young adults in the United States and Canada, one could describe the Americans as more ‘traditional’ and more ‘domestic’ in their values and focus, mientras Canadians are more of the ‘free-spirit’ type,"Dice Samantha McAra, Gerente senior de investigación de Ipsos Reid.

“American young adults are more likely to get married, ser dueño de su casa, y viajar más cerca de casa. The comparable group in Canada, sin embargo,, se less likely to be married, more likely to be in a domestic partnership type of relationship, menos probabilidades de ser propietarios de su casa y más posibilidades de viajar al extranjero."

Al examinar la media habits of young people in both countries, el estudio de Ipsos encontró:

Americans like football, MySpace, and text messaging. Canadienses como el hockey, Facebook, and playing the lottery. And both just can’t get enough of the Internet….

On a daily average, Americans in the age group watch about an hour more television per day than Canadians….

A marked cultural difference is noted in text messaging. Americans really like text messaging, sending and receiving an average of 129.6 text messages per week. That is nearly double the Canadian average of 78.7 messages per week….

You can read more about the findings aquí y aquí.

Foto © Carolyn B. Heller