“When looking at the values and lifestyles of North American young adults ages 18-34, there is a clear line of division: the U.S.-Canada border.”

That’s according to A Check-up on the Habits and Values of North America’s Young Adults, a new study by イプソスカナダ.

It found “marked differences between American and Canadian young adults when it comes to lifestyle decisions and values.”

結果のうち:

…医療, education and employment matters were rated as the top three issues in both countries.

しかし、, があった large discrepancies in the degree of importance placed on other issues.

たとえば、, 73% of Canadians ages 18-34 rated the environment as important compared to 61% アメリカ人の ages 18-34. さらに, 65% of Americans ages 18-34 rated terrorism as important compared to less than half of Canadians ages 18-34 (44%)….

カナダ人はアメリカ人よりも可能性が高かった 年齢層の to report participating in recycling programs and regularly taking transit where available…

The study further reported:

“When we compare the lifestyles of young adults in the United States and Canada, one could describe the Americans as more ‘traditional’ and more ‘domestic’ in their values and focus, 一方、 Canadians are more of the ‘free-spirit’ type,「サマンサMcAraは言う, Senior Research Manager with Ipsos Reid.

“American young adults are more likely to get married, 彼らの家を所有する, そして家に近い方に移動. The comparable group in Canada, しかし、, さ less likely to be married, more likely to be in a domestic partnership type of relationship, 自分の家を所有しにくい と 海外旅行する可能性が高い."

調べる media habits of young people in both countries, the Ipsos study found:

Americans like football, マイスペース, and text messaging. ホッケーのようなカナダ人, Facebookに登録, and playing the lottery. And both just can’t get enough of the Internet….

On a daily average, Americans in the age group watch about an hour more television per day than Canadians….

A marked cultural difference is noted in text messaging. Americans really like text messaging, sending and receiving an average of 129.6 text messages per week. That is nearly double the Canadian average of 78.7 messages per week….

You can read more about the findings ここで と ここで.

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