2009 를 표시 100th birthday of 캐나다의 하인즈 케찹. Let’s celebrate by baking the 그레이트 캐나다 하인즈 케찹 케이크, shall we?

When I first came across this ketchup cake recipe, 에 바뀌고있는 newspapers across Canada 이번 주, I was afraid it was some weird Canadian food obsession, 같은 와인 잇몸 또는 seal flipper pie.

하지만,, 그레이트 캐나다 케찹 케이크는 것으로 보이는데, dreamed up by Heinz’ PR people, who claim that this carrot cake-like confection is “unexpectedly red, perfectly spiced, and totally delicious.” Unexpectedly red — 예, that should move a lot more ketchup.

Not that Heinz necessarily needs to sell more ketchup in Canada. The company reports that Canada is the world’s second largest per-capita consumer of ketchup, 후 (at least according to Heinz) 핀란드!

Although Heinz first began producing ketchup in the U.S. 뒤쪽에 1876, its first plant in Canada didn’t open until 1909 in the southwestern Ontario town of Leamington, 이는 지금처럼 자신을 지폐 Canada’s Tomato Capital.

If you happen to be in Leamington in August, 당신이 í•  수 check out the town’s claim to tomato supremacy 에 Leamington 토마토 축제. This year’s event, which includes the ever-popular Tomato Stomp, runs from August 12-16, 2009.

Photo courtesy of Heinz Canada.