“When looking at the values and lifestyles of North American young adults ages 18-34, há uma clara linha de divisão: a fronteira EUA-Canadá.”

That’s according to Uma verificação dos hábitos e valores dos jovens adultos da América do Norte, um novo estudo por Ipsos Canadá.

It found “marked differences between American and Canadian young adults when it comes to lifestyle decisions and values.”

Entre os resultados:

…cuidados de saúde, education and employment matters were rated as the top three issues in both countries.

No entanto, houve large discrepancies in the degree of importance placed on other issues.

Por exemplo, 73% of Canadians ages 18-34 rated the environment as important compared to 61% dos norte-americanos ages 18-34. Adicionalmente, 65% of Americans ages 18-34 rated terrorism as important compared to less than half of Canadians ages 18-34 (44%)….

Os canadenses também foram mais propensos do que os americanos na faixa etária to report participating in recycling programs and regularly taking transit where available…

The study further reported:

“When we compare the lifestyles of young adults in the United States and Canada, one could describe the Americans as more ‘traditional’ and more ‘domestic’ in their values and focus, enquanto que Canadians are more of the ‘free-spirit’ type,", Diz Samantha McAra, Gerente de Pesquisa Sênior com Ipsos Reid.

“American young adults are more likely to get married, de possuir sua casa, e viajar mais perto de casa. The comparable group in Canada, no entanto, são less likely to be married, more likely to be in a domestic partnership type of relationship, menos probabilidade de possuir sua casa e mais propensos a viajar para o exterior."

Examinando o media habits of young people in both countries, the Ipsos study found:

Americans like football, MySpace, and text messaging. Canadenses como hóquei, Facebook, and playing the lottery. And both just can’t get enough of the Internet….

On a daily average, Americans in the age group watch about an hour more television per day than Canadians….

A marked cultural difference is noted in text messaging. Americans really like text messaging, sending and receiving an average of 129.6 text messages per week. That is nearly double the Canadian average of 78.7 messages per week….

You can read more about the findings aqui e aqui.

Fotografia © Carolyn B. Heller