“When looking at the values and lifestyles of North American young adults ages 18-34, there is a clear line of division: the U.S.-Canada border.”

That’s according to A Check-up on the Habits and Values of North America’s Young Adults, a new study by Ipsos Канада.

It found “marked differences between American and Canadian young adults when it comes to lifestyle decisions and values.”

Среди результатов:

…здравоохранение, education and employment matters were rated as the top three issues in both countries.

Однако, было large discrepancies in the degree of importance placed on other issues.

Например, 73% of Canadians ages 18-34 rated the environment as important compared to 61% американцев ages 18-34. Кроме того, 65% of Americans ages 18-34 rated terrorism as important compared to less than half of Canadians ages 18-34 (44%)….

Канадцы также чаще, чем американцы в возрастной группе to report participating in recycling programs and regularly taking transit where available…

The study further reported:

“When we compare the lifestyles of young adults in the United States and Canada, one could describe the Americans as more ‘traditional’ and more ‘domestic’ in their values and focus, в то время как Canadians are more of the ‘free-spirit’ type,"Говорит Саманта McAra, Senior Research Manager with Ipsos Reid.

“American young adults are more likely to get married, в собственное жилье, и путешествовать ближе к дому. The comparable group in Canada, однако, являются less likely to be married, more likely to be in a domestic partnership type of relationship, реже собственное жилье и чаще ездить за границу."

Изучение media habits of young people in both countries, the Ipsos study found:

Americans like football, MySpace, and text messaging. Канадцы, как хоккей, Facebook, and playing the lottery. And both just can’t get enough of the Internet….

On a daily average, Americans in the age group watch about an hour more television per day than Canadians….

A marked cultural difference is noted in text messaging. Americans really like text messaging, sending and receiving an average of 129.6 text messages per week. That is nearly double the Canadian average of 78.7 messages per week….

You can read more about the findings здесь и здесь.

Фото © Carolyn B. Хеллер