“When looking at the values and lifestyles of North American young adults ages 18-34, may isang malinaw na linya ng division: US-Canada hangganan.”

That’s according to A Check-up on the Habits and Values of North America’s Young Adults, a new study by Ipsos Canada.

It found “marked differences between American and Canadian young adults when it comes to lifestyle decisions and values.”

Kabilang sa mga resulta:

…pangangalaga ng kalusugan, education and employment matters were rated as the top three issues in both countries.

Gayunman, mayroong large discrepancies in the degree of importance placed on other issues.

Halimbawa, 73% of Canadians ages 18-34 rated the environment as important compared to 61% ng Amerikano ages 18-34. Bukod pa rito, 65% of Americans ages 18-34 rated terrorism as important compared to less than half of Canadians ages 18-34 (44%)….

Canadians ay mas malamang kaysa sa Amerikano sa pangkat ng edad to report participating in recycling programs and regularly taking transit where available…

The study further reported:

“When we compare the lifestyles of young adults in the United States and Canada, one could describe the Americans as more ‘traditional’ and more ‘domestic’ in their values and focus, samantala Canadians are more of the ‘free-spirit’ type,"Sabi ni Samantha McAra, Senior Research Manager with Ipsos Reid.

“American young adults are more likely to get married, sa nagmamay-ari ang kanilang tahanan, at maglakbay mas malapit sa bahay. The comparable group in Canada, gayunman, ay less likely to be married, more likely to be in a domestic partnership type of relationship, mas malamang na nagmamay-ari ng kanilang tahanan at mas malamang na maglakbay sa ibang bansa."

Sinusuri ng media habits of young people in both countries, the Ipsos study found:

Americans like football, MySpace, and text messaging. Canadians tulad ng hockey, Facebook, and playing the lottery. And both just can’t get enough of the Internet….

On a daily average, Americans in the age group watch about an hour more television per day than Canadians….

A marked cultural difference is noted in text messaging. Americans really like text messaging, sending and receiving an average of 129.6 text messages per week. That is nearly double the Canadian average of 78.7 messages per week….

You can read more about the findings dito at dito.

Larawan © Carolyn B. Heller